a precision CTV & Mobile Advertising Agency
Strategic Targeting. Powerful Impact. Real Results.
Farias Strategic Media helps Campaigns connect with audiences with Precision Across CTV and Mobile platforms, backed by 20+ years of experience across linear broadcast TV and Data-Driven digital media, we specialize in reaching diverse audiences efficiently and at Scale.
Our Experience
20+
Years of Linear TV and Digital Media Experience
Expertise
Diverse Audience Targeting through Data-driven approach Across CTV and Mobile Platforms
Strategic Approach
Targeting Diverse Audiences Through Culturally relevant Content and Platforms
lUIS FARIAS – FOUNDER & CEO
My focus on brands began as an intellectual property paralegal at a leading Los Angeles law firm, where I managed trademark research and filings for some of the world’s most recognized brands. That experience shaped my understanding that brand equity is just as critical as the products and services themselves; and why organizations invest heavily to Promote and Protect their brands.
I bring over 20 years of media experience helping brands, and political & advocacy campaigns connect with audiences to deliver measurable results across general market and multicultural media. I began my media career at Univision Communications in 2002 and spent 18 years at NBCUniversal, driving revenue growth across NBC, Telemundo, and Peacock in both local and national sales roles.
Most recently, I served as Senior Director of Politics and Engagement at a leading CTV and mobile company, where I helped campaigns reach and influence voters through precision targeting and data-driven strategies across connected TV and mobile platforms.
Today, I specialize in building high-impact media campaigns that drive engagement, maximize ROI, and deliver results at scale; helping clients turn audience insights into performance and media investments into measurable outcomes.
what we do/
We Empower & Amplify brands and Campaigns by connecting them with the right audiences through strategic, data-driven media. By combining deep Insights across digital platforms, we deliver efficient, high-impact campaigns that strengthen messaging, maximize reach, and drive measurable results in an increasingly complex media landscape.
We target based on “who” Audiences are, not “what” they are. The difference is huge…”what” someone is a two-dimensional approach that many Advertisers take to identify their target audience. But when you ask “who” your target audience is, you Begin to unlock behavioral signals which uncover personal passion points and affinities.
From production to execution of Media Campaigns, we’re built to support campaigns of any size, delivering strategic, scalable solutions that drive measurable impact. Through our comprehensive approach, we help clients effectively reach, engage, and influence the hearts and minds of today’s Consumers and Voters.
Services /
end-to-End Digital Media Services
cTV Advertising
CTV Media Planning and Buying
Mobile Advertising
In App, geo-fencing, retargeting
Audience Targeting Expertise
Identifying audience insights and Media consumption habits
Creative Strategy
Video for CTV (:15/:30 seconds) and mobile-first formats (standard and Interactive ads)
Ready to Drive Success? Let’s Connect.
“Leverage our Extensive expertise and insights to effectively connect your brands and campaigns with diverse audiences in Culturally impactful ways.”